A monkey made famous 20 years ago in a Sony headphone commercial died of old age in Kumamoto Prefecture on Sunday. The monkey, named "Choromatsu," was 29.
After retiring from entertainment activities in 1990, Choromatsu often enjoyed his favorite past-time of basking in the sun, according to a group of monkey showmen in Yamaguchi Prefecture, which kept Choromatsu.
In the famous TV commercial, Choromatsu listened to music while closing his eyes. Sources said that Choromatsu closed his eyes during the filming of the commercial because he was tired and happened to doze off.
His age is equivalent to about 100 years old for humans.